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Initiative MTV Memory Karaoke Reference Open
Healthcare Tech
MTV Memory Karaoke
Created a tool for Alzheimer's patients to help them remember information using an AI-powered karaoke app. The app leverages music and memory science to aid early Alzheimer's disease with interactive, personalized karaoke experiences.
Technologies Used
AIReact NativeMusic TherapyNode.js
Key Outcome
Helped Alzheimer's patients and families use music as a tool for memory retention and emotional connection. [Read more](https://campaignbriefasia.com/2021/10/01/mtv-launches-memory-karaoke-initiative-in-partnership-with-ogilvy-india-to-aid-early-alzheimers-disease-with-music/)